Respect people.
No ads. No selling user data. No engagement tricks or dark patterns. A useful product does not need to manipulate the person using it.
How we work
Software should
work for you.
Technology should work for the person who bought it. These principles guide what we make, how we make it, and the tradeoffs we’re willing to accept.
Be honest about the business.
Use clear pricing and explain what ongoing costs pay for. Avoid subscriptions unless real infrastructure or service costs make them necessary.
Build tools that do their job.
Solve a real problem, stay understandable, and get out of the way. Do not hold useful features back just to create an upgrade.
Prefer ownership and portability.
Where it makes sense, software should work locally, keep data under the user’s control, and remain useful without unnecessary cloud accounts.
Keep the software simple.
Use the smallest dependable solution for the job. Less unnecessary code means fewer things to break and less to maintain.
Say what happens to data.
Be clear about what a product stores, where it goes, and why. Do not collect information just because it might be useful someday.
Subscriptions have a place.
Some products have real ongoing costs: hosting, APIs, storage, security, or support. When a recurring price is needed to keep a service healthy, we’ll explain why. When software can be sold once and keep working, we prefer that.
Useful beats endless.
A tool does not need to become a platform. We would rather make something that solves a real problem cleanly than add features just to keep you coming back.